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Hail To Trusted Viral Marketing

25 Aug

I live in Chicago. Back in April, I was teaching a class on the second floor of my local community college when the sky turned pitch black and then we hear golf ball size hail hitting the windows. It was loud and freaky. My car was sitting outside, but must have been shielded by a building and […]

Social (Not About Me) dia… OK Maybe a Little Bit

18 Aug

So I open up Facebook and there it was… something I was dreading. I was tagged in the ALS Ice Bucket Challenge by my friend and teacher Felicia Slattery. “Ok Kristen Eckstein, I did it!! And now I nominate Jeff Herring, Shannon Cherry, Brian Basilico, & Lou Bortone. #IceBucketChallenge give at My charity is” Now a little background.  The ALS Ice Bucket Challenge has […]

By The Way… I Noticed a Problem With Your Website…

13 May

A Hack Cost Me $10,000 It was a Great Idea… I would get a dedicated web hosting server and sell space to my current and new web clients for $15 a month (and get all my websites hosted for free). It was going GREAT! I was making $6000 to $9000 a year until… Trying to be […]

How to Turn $125 into Over $2500… With A Local Chamber of Commerce

05 May

Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards.  It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying […]

What’s Your Most Important Asset?

13 Aug

You are in one of two camps… A business owner, or you work for one (yes stockholders count). The goal of business is really quite simple, but the execution is a much more difficult equation. The goal is to take in more money than you spend (I will let you in on a little secret… […]

Promoting a Book – Business 101

01 Aug

I have been running businesses for over 30 years, so I have a bit of experience, but writing a book made me feel like a novice. I look at people like Seth Godin, Chris Brogan, and other people I like and follow and I feel like a neophyte! Then I look in the rear view […]

3 Reasons Why Facebook Sucks or Why It Is Still Important!

17 Jul

We all pretty much all want the same thing with on-line marketing.  We want to be heard above the noise, but not considered to BE THE NOISE.  For me recently… writing a book was not enough stress, then you have to market it! What to do?  Facebook? LinkedIn? Twitter? Pinterest? YouTube? Google+? Email? How about […]

3 Reason’s Why YOUR Potential Clients… “Can’t Find My Way Home”

20 Jun

Some of you may be a bit to young to remember the band Blind Faith.  Two of the heavy hitters (and rock legends) in the band were Steve Winwood and Eric Clapton. My band plays one of their hits “Cant Find My Way Home“. When it comes to internet marketing, that’s the way a good […]

5 Things You Should Stop Doing in LinkedIn

05 Jun

LinkedIn is the ‘GO TO’ place for business people.  It’s great for connecting with that latest new prospect, to get questions answered, or just connecting up with people that you face-to-face network with. But just like every popular social media hangout, it is filled with people who could care less about you and the un-written […]

3 Things I Learned… Writing a Book

29 May

Writing a book is like starting a business.  It takes planning, staff, and money.  I just never imagined how much effort, money, and time it takes…  and that has nothing to do with actually putting words to print! After 30 years in marketing, I went into writing my book feeling like a know it all. […]