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What Do You Want People To Do?

23 Sep

During our radio show on BlogTalk Radio, my co-host Jan Marino said, “I am working on this new word I found in a Jumble…it’s called FOCUS!” In today’s digital world, focus is becoming more and more of a challenge. Most of us carry around a distraction machine in our pocket or purse (I wear mine on my […]

Five Ways You Can Generate Better Content

15 Sep

Whether you know it or not… you are generating content. Every bit, byte, and document you use by using a computer, tablet or smart phone is creating data. Every search you do in Google, Yahoo and Bing creates data. Nowadays, even turning your TV on is generating data. And you thought you were just sharing an article on Google+, […]

The 7 Internet Marketing Tools Every Small Business Needs

08 Sep

I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not being found on the internet, it was that they were not in control of their own destiny because they were NOT paying attention to what was […]

FEELING IGNORED? – 10 Confusing Clichés with Social Media

01 Sep

Guilty as charged. Nobody starts out using social networks and gets it right out of the staring blocks. It’s a process. I have been using it for almost 6 years (somewhat of a late adopter in some circles), and I am still learning. The first day I joined Facebook, my cell phone and computer staring dinging like […]

ROI = Raising Others Interest

28 May

Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of […]

How’s Your Bucket?

21 May

What’s measured improves ― Peter F. Drucker But I want to take that a step further… What’s measured and evaluated, and acted upon, and measured again, and changed, and evolved…  IMPROVES! I see it all the time. People and companies treat online stuff like a brochure. They work tirelessly on the design, the wording, the paper, […]

How to Turn $125 into Over $2500… With A Local Chamber of Commerce

05 May

Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards.  It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying […]

A Hire Power…

28 Apr

Being a solopreneur is lonely. You are the doer, mover, shaker, tech support, accounting, janitor, networker, sales, marketing, and CEO (Chief Everything Officer). Having been a Fortune 100 employee, owning a company with 5 employees, and a one man band, I can tell you there are pluses and minuses to all levels. Being in a […]

I Won The Lottery Today…

22 Apr

No Really…  It’s Real So a trip to the local convenient store was better than usual today. Yes, I threw out a $10 bill with the hopes of not losing it, but I was pleasantly surprised.  There is an old joke that goes…  A man goes to heaven and tells God that he had a […]

3 Reasons NOT To Use Social Media

14 Apr

Pick Your Brains How many times have you gotten this call or gone out for this coffee??? “I just want to pick your brains…  How can I…” – Translation “I want some free advice to see if I can truly do this myself.”  If you are like me you have absolutely no problem with this. […]