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The Pitch Fork…The Devil Is In The Details

13 Oct

Making The Pitch All day long we are bombarded with ads…in emails, on social media and especially on those quizzes (I should live in Hawaii by the way). If you attend webinars, you know it’s coming. People don’t go through all that effort for grins and giggles. At some point they are going to try to sell […]

Googled Yourself Lately?

30 Sep

News Flash…Google has Changed! The not so funny thing about the above title is this post will last forever…Google is ALWAYS CHANGING! Google is in the business of change. They now make phones (Android – Apple), computers (Chromebooks – Microsoft) and internet (Google Fiber – Comcast). What does Google do best? (better than anyone in the universe?)… […]

The 7 Internet Marketing Tools Every Small Business Needs

08 Sep

I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not being found on the internet, it was that they were not in control of their own destiny because they were NOT paying attention to what was […]

ROI = Raising Others Interest

28 May

Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of […]

How’s Your Bucket?

21 May

What’s measured improves ― Peter F. Drucker But I want to take that a step further… What’s measured and evaluated, and acted upon, and measured again, and changed, and evolved…  IMPROVES! I see it all the time. People and companies treat online stuff like a brochure. They work tirelessly on the design, the wording, the paper, […]

How to Turn $125 into Over $2500… With A Local Chamber of Commerce

05 May

Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards.  It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying […]

I Won The Lottery Today…

22 Apr

No Really…  It’s Real So a trip to the local convenient store was better than usual today. Yes, I threw out a $10 bill with the hopes of not losing it, but I was pleasantly surprised.  There is an old joke that goes…  A man goes to heaven and tells God that he had a […]

3 Reasons NOT To Use Social Media

14 Apr

Pick Your Brains How many times have you gotten this call or gone out for this coffee??? “I just want to pick your brains…  How can I…” – Translation “I want some free advice to see if I can truly do this myself.”  If you are like me you have absolutely no problem with this. […]

Branding vs Banding

07 Apr

Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic for over an hour and a half. Driving down the Eisenhower Expressway, I started to take in the landscape with each tap of the brakes. […]

Transitions, Transactions, and Testimonials!

21 Mar

Cha, Cha, Cha, Changes… If you are are like most people, you have had to face CHANGE, head on over the last few years! If you have not, I would love to know your secret! Sitting in a Panera Bread, meeting with a potential client, I asked him… “Three years ago could you have imagined […]