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Hail To Trusted Viral Marketing

25 Aug

I live in Chicago. Back in April, I was teaching a class on the second floor of my local community college when the sky turned pitch black and then we hear golf ball size hail hitting the windows. It was loud and freaky. My car was sitting outside, but must have been shielded by a building and […]

Social (Not About Me) dia… OK Maybe a Little Bit

18 Aug

So I open up Facebook and there it was… something I was dreading. I was tagged in the ALS Ice Bucket Challenge by my friend and teacher Felicia Slattery. “Ok Kristen Eckstein, I did it!! And now I nominate Jeff Herring, Shannon Cherry, Brian Basilico, & Lou Bortone. #IceBucketChallenge give at http://alsa.org/ My charity is http://www.jannieshope.org/donate/” Now a little background.  The ALS Ice Bucket Challenge has […]

ROI = Raising Others Interest

28 May

Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of […]

How to Turn $125 into Over $2500… With A Local Chamber of Commerce

05 May

Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards.  It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying […]

A Hire Power…

28 Apr

Being a solopreneur is lonely. You are the doer, mover, shaker, tech support, accounting, janitor, networker, sales, marketing, and CEO (Chief Everything Officer). Having been a Fortune 100 employee, owning a company with 5 employees, and a one man band, I can tell you there are pluses and minuses to all levels. Being in a […]

It Takes a Virtual Village

31 Mar

Buddy Guy Had 2 Hours to Live Buddy Guy (BG) is our black lab that we adopted 2 years ago. He was only 2 days away from being euthanized, when we learned about him a friend sent a video of him playing ball in a Chicago pound. It was July 2012 and someone stole the […]

Transitions, Transactions, and Testimonials!

21 Mar

Cha, Cha, Cha, Changes… If you are are like most people, you have had to face CHANGE, head on over the last few years! If you have not, I would love to know your secret! Sitting in a Panera Bread, meeting with a potential client, I asked him… “Three years ago could you have imagined […]

What’s Your Most Important Asset?

13 Aug

You are in one of two camps… A business owner, or you work for one (yes stockholders count). The goal of business is really quite simple, but the execution is a much more difficult equation. The goal is to take in more money than you spend (I will let you in on a little secret… […]

Promoting a Book – Business 101

01 Aug

I have been running businesses for over 30 years, so I have a bit of experience, but writing a book made me feel like a novice. I look at people like Seth Godin, Chris Brogan, and other people I like and follow and I feel like a neophyte! Then I look in the rear view […]