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Mass vs Silo Marketing

21 Oct

I am not going to go all religious on you, but have you ever considered the fact that there is one God and many religions (atheists and agnostics bear with me…there is a point)? If you follow the Bible, the Tora or the Quran, you (mostly) believe in a higher power, and you might even agree that […]

The Pitch Fork…The Devil Is In The Details

13 Oct

Making The Pitch All day long we are bombarded with ads…in emails, on social media and especially on those quizzes (I should live in Hawaii by the way). If you attend webinars, you know it’s coming. People don’t go through all that effort for grins and giggles. At some point they are going to try to sell […]

What Do You Want People To Do?

23 Sep

During our radio show on BlogTalk Radio, my co-host Jan Marino said, “I am working on this new word I found in a Jumble…it’s called FOCUS!” In today’s digital world, focus is becoming more and more of a challenge. Most of us carry around a distraction machine in our pocket or purse (I wear mine on my […]

Five Ways You Can Generate Better Content

15 Sep

Whether you know it or not… you are generating content. Every bit, byte, and document you use by using a computer, tablet or smart phone is creating data. Every search you do in Google, Yahoo and Bing creates data. Nowadays, even turning your TV on is generating data. And you thought you were just sharing an article on Google+, […]

The 7 Internet Marketing Tools Every Small Business Needs

08 Sep

I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not being found on the internet, it was that they were not in control of their own destiny because they were NOT paying attention to what was […]

Social (Not About Me) dia… OK Maybe a Little Bit

18 Aug

So I open up Facebook and there it was… something I was dreading. I was tagged in the ALS Ice Bucket Challenge by my friend and teacher Felicia Slattery. “Ok Kristen Eckstein, I did it!! And now I nominate Jeff Herring, Shannon Cherry, Brian Basilico, & Lou Bortone. #IceBucketChallenge give at http://alsa.org/ My charity is http://www.jannieshope.org/donate/” Now a little background.  The ALS Ice Bucket Challenge has […]

ROI = Raising Others Interest

28 May

Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of […]

How’s Your Bucket?

21 May

What’s measured improves ― Peter F. Drucker But I want to take that a step further… What’s measured and evaluated, and acted upon, and measured again, and changed, and evolved…  IMPROVES! I see it all the time. People and companies treat online stuff like a brochure. They work tirelessly on the design, the wording, the paper, […]

How to Turn $125 into Over $2500… With A Local Chamber of Commerce

05 May

Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards.  It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying […]

A Hire Power…

28 Apr

Being a solopreneur is lonely. You are the doer, mover, shaker, tech support, accounting, janitor, networker, sales, marketing, and CEO (Chief Everything Officer). Having been a Fortune 100 employee, owning a company with 5 employees, and a one man band, I can tell you there are pluses and minuses to all levels. Being in a […]